Private artist series


Category

Generative illustration


Year

2018

Private clothing is a Belgian-based livestyle brand with its roots in youth- and boardculture. They have strong DIY ethic and make a strong point about producing their clothing in a fair and sustainable way. This collaboration focussed on the fall collection.

The design was completely drawn by algorithm: the individual leaves as well as the overall composition around the logo. Private has a long standing tradition in weird titles for their shirts and clothing, that’s why I chose to name this one “leafes”, both being a non existing plural or the verb “to leaf (something)” and a false plural of the word leave.